One of the things we don’t do in marketing our publications is to prey on people’s emotions of greed, hope and fear. We don’t want our subscribers to act on these costly emotions when trading the markets and neither do we attempt to attract new subscribers based upon these emotions.
In fact, many times we market our services based upon a strategic market forecast which is downright unpopular with our audience. We became aware a long, long time ago that promoting a publication based upon a bullish and emotional forecast after a market such as silver has already advanced $5 an ounce will yield the most number of new subscribers.
People buy into a market and accept an offer to subscribe to a publication well after a move is underway and close to completion.
But that’s not what we do in the markets, and that’s not the kind of subscriber we want to attract. As the sage Wall Street wisdom goes, “the time to buy straw hats is in the winter” when nobody wants them. This is the same in the markets. The time to enter long positions is when the market psychology and sentiment is negative.
This is certainly the sentiment which is present in relation to the majority of peoples’ expectations at this time in commodity prices. That is why we believe it’s time to be looking at the long side of these markets.
We want you to buy straw hats in winter, and we believe the ideal time to become a subscriber to our publications is right now.
Thu, Feb 25, 2010
Recent Videos